Latest statistical reports in Spain show proof that buying Instagram likes in Spain has merits when it comes to promoting one’s e-commerce products or website. The report indicates that Spanish women, as well as the young Gen Z and Alpha Spaniards, are more inclined to spend time viewing IG’s visually focused content over that of Facebook’s.
Statista’s most recent report shows that Instagram’s
population of users in this Mediterranean country is behind Meta’s What’sApp. Yet in terms of reach and usage, the IG platform ranks second to FB, claiming 23% of the overall size of social media users in Spain.
The projection is that in the years ahead, Instagram will sustain, if not improve its ranking. Mainly because related Facebook surveys show there’s been a halt in the progress of Meta’s flagship social media platform.
How Do Spanish Netizens Use Instagram
Based on Statista’s report, nearly seventy per cent (70%) of Instagram’s Spanish users access the site while spending an average of an hour or so as daily routine. Although IG has not surpassed that of FB’s user statistics, it’s chiefly because the latter’s population is massively greater than that of IG, being one of the pioneers of social media networking. Nevertheless, in some of Spain’s largely populated areas like in Madrid and Barcelona, Instagram usage surpasses that of FB’s and other social media platforms.
An analysis of survey data shows that Spanish influencers can have an impact on how IG audience use their account when viewing photos and videos recommended by the daily IG feeds. Actually, in the Internet marketing realm, Spanish influencers are at the forefront of Spain’s marketing and advertising industry. It indicates that a large portion of Spanish IG users follow Spanish influencers because they are able to provide their audiences’ demand for reliable content on a weekly basis.
Apparently, Spanish netizens, especially the young generations, explore ecommerce products and websites via Instagram because they believe in the credibility of the Spanish influencer they are following.
Still, Instagram’s rise in Spain’s social media sphere is also linked to the success of the e-commerce market from where IG users buy directly after viewing an Instagram post. This trend has been growing not only among the younger Spanish generations but across all age groups and gender.
IG Content Still Matters as Marketing Tool
The number of likes that a photo or video post receives from real-life audiences can make or break their potential in successfully boosting and pushing a content at the top of IG feeds. Still, while demographics and influencer backing play important roles in promoting brands or websites, IG users should make certain that their content is worthy of eliciting real and organic likes.