A significant change occurred as well. The News application became a mandatory blob on the home screen, and ad-blocking features in iOS 9 also rolled out.

According to Statista, the day after iOS 9’s release, over ten percent of iOS users had already downloaded it. This means thousands of people discovered that they couldn’t remove the News Headlines application from the home screen. Meanwhile, these same people were likely celebrating that Apple would finally allow ad-blocking. Currently, several ad-blockers are competing to become the preferred application for the iOS set. So, what’s the connection between these two seemingly unrelated iOS 9 changes?

As a result, people are fighting back with applications and ad-blockers like Ghostery, which claims to prevent all types of spyware from gumming up your privacy and your devices. And here’s where we get to the part about information sites, such as the ones that you can read on your mandatory News application on iOS 9.

It began in the last couple of years with the rise of ad-blockers. Although these applications for blocking pop-ups and other annoying advertisements have been around for almost ten years, their use is skyrocketing. Partly, this is because ads have become more irritating-often, it’s very difficult to click through them, and they take over the entire browser. But people are becoming more aware of how much these ads track their behavior online. Have you ever visited an online shoe store and noticed that ads for the shoes you just looked at keep appearing on every news site you visit for the next day? That’s because you’re being followed and monitored by companies. And it seems creepy.

Because these media sites pay their publishers and authors with revenue from the very ads that you’re blocking with the great new applications for iOS 9. That’s why the call to stop ads is tied up with a call to change the way you get your information.